As it was fairly pointed out at the Expert Rating Agency (RAEX) website, “annual report becomes a valuable source of information for investors”. Information processing and translating annual reports is the core area of SmartScape, so we could not get past RAEX Conference regarding preparation of annual reports and we got actively involved in it.
On November 16 SmartScape team made a presentation “Plain language of a complex document. Annual report translation” for the wide audience that includes RAEX Contest participants and winners, investors, consultants, developers of new standards for corporate reporting, as well as leading design teams.
The presentation of SmartScape covered quality issues when translating corporate reporting, main production stages and the translation that certain companies need based on their goals and target audience.
Plain language of a complex document, RAEX from SmartScape«I am grateful to RAEX Agency for its attention to issues related to corporate annual reporting. Cooperation and meaningful dialogue between issuing companies and service providers are the key to success. With RAEX ranking and reviews we can track progress and development of corporate reporting».
Anton Elizarov, Director of SmartScape
The Conference program was divided into two sections: Annual reports: trends and best practices and Annual report design: how to subordinate a form to the content. The speakers were representatives of KPMG, SmartScape, JSC Atomredmetzoloto, Da-Strategia agency, JSC SUEK, Lomonosov Moscow State University, RID Expert Center, brand company Direct Design Visual Branding, Group of companies Zebra, agencies Volga Volga Brand Identity and EQS Group.
Section one, where Director of SmartScape Anton Elizarov was among the speakers, had discussions of a wide range of problems: 2015 trends, development prospects of corporate reporting, things worth compromising when developing a report, and efficiency of reporting authentication.
These conferences contribute to improving quality and efficiency of work; members of different companies have an opportunity to discuss current issues, share their experience and expand partnerships.